It doesn’t matter what your niche industry is because marketing yourself online is always important. As an AC repair service in the 21st century, you need to employ new and trendy tactics to get locals to pay attention. The problem with most companies is that they never really find a good balance between using Facebook and creating a solid user-friendly website that takes advantage of content marketing.
Your marketing campaign should always start with performing the right research. How are other local AC repair los angeles services marketing themselves? More than likely, you will discover that their tactics are full of holes and there are things you would do differently– so why don’t you? You can beat your competition just by avoiding all of the pitfalls they overlook.
Once you know what other services are doing, start working on your company website. Web hosting and a domain name are an integral part of your success, and they truly don’t cost a lot on a yearly basis, so there isn’t really a reason to cut corners and have a free webpage. When choosing your domain name, make sure you specifically select something that relates to your business and its name– doing this will help with your SEO efforts.
The layout of your website really needs to utilize several different tactics to your advantage in order to gain more visitors and keep up their interests. Here are a few factors to consider:
* The content on the homepage of your website is extremely important for SEO, which means you need to add paragraphs that utilize long tail keywords, sum up your business, and still do so keeping the interest of your readers. You can make every word count by explaining why your AC service is better than taking a DIY approach, and breaking up the paragraphs into sections that are easy to comprehend.
* Use some form of a call-to-action on your first page and give away something for less money or for free. How can you do that? Create a large banner with text and an image that automatically draws interest.
* Make it easy for visitors to sign up for your newsletters or more commonly, your mailing list. The less opt-in features you use, the better! People are going to want to learn more about air conditioning repair and maintenance, and if you add a bonus perk such as a possibility of savings, people will hand over their email addresses.
* Link all of your social media profiles like Twitter, Pinterest, and Facebook to your front page. You will want people to share the services and information you provide on your website, and the easier it is to share, the better your chances of recognition.
Blogs And Videos Are A Lifesaver
Social media, apart from building a good website is the heart of an online marketing campaign. If you don’t already have a blog for your repair service, it is high time that you did. There are many blogging platforms you can use, WordPress being one of the best ones for beginners.
Your blog should reflect your years of experience in the field, and provide meaningful content. Top five lists are always a winner, but you should add interest by stating facts others haven’t already rehashed a million times. As someone that offers a localized physical service, create your posts to cater to your intended crowd.
A good post is one that contains multimedia to add even more interest and to drive the point of your article home. People tend to be extremely visual, so adding graphics or videos can set your blog apart from thousands of others in your industry. It never hurts to teach homeowners hvac maintenance los angeles or self-diagnosis tips– this won’t cause you to lose potential customers!
The great thing about videos is that they work on two different platforms. Firstly, you can embed them in your blog posts to add interest. As a second option however, you can upload them onto YouTube directly to hit even more viewers.
As you can see, your marketing efforts can pay off in an niche, but you need to be serious about the energy you put forth!