Amazon FireTV Announced Today

If you go to today, you will see a big announcement from Jeff Bezos regarding the new Amazon FireTV.

I am somewhat divided on this because there are similar items already in the market such as Roku, Google Chromecast, Apple TV and a lot of people also use their Xbox, PS, and PC as their media center.

In term of specification, Amazon FireTV is almost similar than the other. The only “new” feature is the voice recognition, yes, you can say the command term and the device will pick up your instruction.

With $99 retail price, the FireTV is a bit steep and it is in the high price bracket. Good deal hunter can get Roku 3 for less than $50 and Chromecast was on sale for less than $20 few weeks ago.

So how the Amazon FireTV will survive in this already saturated market? Only time will tell, and maybe, just because it is carrying Amazon brand on it and Amazon has the most traffic for online retailer, the device will become a hit like its Kindle device.

Below is the announcement and specification from,


“Fire TV is a tiny box that plugs into your HDTV. It’s the easiest way to enjoy Netflix, Prime Instant Video, Hulu Plus, WatchESPN, low-cost video rentals, and more. With instant access to over 200,000 TV episodes and movies, plus all your favorite subscriptions and streaming services, you can watch what you want, when you want. If you’re a Prime member, you get unlimited access to thousands of popular movies and TV shows, including exclusives like Downton Abbey, The Americans, Alpha House, and Under the Dome.

Fire TV has voice search that actually works. The old way of searching with a TV remote—scrolling and clicking one letter at a time on an alphabet grid—is painful. With Fire TV you simply speak the title, actor, or genre into the remote and you’re done.

Fire TV may be tiny on the outside, but it has huge hardware specs on the inside. It has a powerful quad-core processor, dedicated GPU, 2 GB of memory, and dual-band, dual-antenna Wi-Fi. With a fast, fluid interface, high definition 1080p video, and Dolby Digital Plus surround sound, Fire TV looks—and sounds—amazing. We also added an exclusive new feature called ASAP that predicts what movies and TV episodes you’ll want to watch and gets them ready to stream instantly. No one likes waiting for videos to buffer.

As a bonus, we also added games. With Fire TV you can play blockbuster titles like Minecraft, The Walking Dead, Monsters University, the Amazon exclusive Sev Zero, plus great free games. There are over a hundred titles to explore, with thousands more coming soon. These games are a great value—the average price of paid games is only $1.85.”

Also check out CNET’s take on comparing all the devices:

Let us know what you think about this new device, would you get it?

By Aria



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